Free Resources for Real Estate Agents
Welcome to our library of free real estate tools, templates, scripts, and downloads created to help streamline your business, generate more leads, and close more deals. Everything here is completely free — no hidden fees, no upsells — just pure value to support your business. Use these resources daily, bookmark this page, and check back often for new uploads.
Tracking Spreadsheets, Calculators & Templates
Agent Commission Calculator Spreadsheet
Rental Property Cash Flow Calculator
CMA Worksheet (Comparative Market Analysis)
Pipeline Management Spreadsheet
Vendor Directory Spreadsheet (Lender, Title, TCs, Contractors, etc)
Lockbox & Sign Inventory Spreadsheet
Open House Prep Checklist Spreadsheet
GCI Calculator Spreadsheet (Commission Calc)
Real Estate Marketing Templates
Elevate your brand and impress clients with high-quality marketing materials you can edit in minutes.
Real Estate Flyer Template (this is a .svg vector file – edit in inkscape/photoshop/etc)
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Just Listed Template (this is a .svg vector file – edit in inkscape/photoshop/etc)
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Just Sold Template (this is a .svg vector file – edit in inkscape/photoshop/etc)
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Open House Template (this is a .svg vector file – edit in inkscape/photoshop/etc)
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Agent Advertisement Postcard (this is a .svg vector file – edit in inkscape/photoshop/etc)
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Merry Christmas Postcard (this is a .svg vector file – edit in inkscape/photoshop/etc)
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Happy Birthday Postcard (this is a .svg vector file – edit in inkscape/photoshop/etc)
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Happy New Year Card (this is a .svg vector file – edit in inkscape/photoshop/etc)
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Neighbor or Open House Invite Postcard (this is a .svg vector file – edit in inkscape/photoshop/etc)
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15 Opening Conversational Scripts
1. Wording Examples
Phone Script – Initial Buyer Inquiry
“Hi, this is {Your Name} with {Brokerage}. I saw you were interested in homes in {Area}.
Are you casually browsing or hoping to move in the next 3–6 months?”
If browsing:
“Great! I can set you up with the fastest MLS alerts so you don’t miss anything. What’s the best email?”
If ready soon:
“Perfect — before we look at homes, let’s make sure we find properties that fit your budget. Are you pre-approved yet?”
2. Seller Lead
Opening Script
“Hi, this is {Your Name}. I noticed you were checking home values in {Neighborhood}.
Are you curious about today’s value, or are you considering a move?”
Curious:
“No problem — I can send a full report with upgrades and comps. What’s the best email?”
Considering selling:
“Fantastic — would mornings or afternoons work better for a quick walkthrough?”
3. FSBO
First Call
“Hi, this is {Your Name}, local agent. I’m not calling to list your home — I’m calling because I work with buyers in the area.
Would you be open to me previewing the home?”
Follow-up Text
“Hi, this is {Your Name} — quick question: Are you offering buyer-agent commission?”
4. Expired Listing
Call Script
“Hi, I’m {Name} with {Brokerage}. I saw your home came off the market.
Were you still hoping to sell, or did your plans change?”
5. Cold-Calling Scripts
General Prospecting Script
“Hi, this is {Your Name}. I’m helping several buyers looking in your neighborhood.
Have you thought about selling in the next year or so?”
6. Open House Scripts
Sign-in Script
“Welcome! I’d love to send you a list of this home’s features. What’s the best phone number?”
7. Text Follow-Ups
After Online Lead Opt-In
“Thanks for checking out homes in {City}!
Are you just browsing or thinking of moving soon?”
8. Email Drips
5-Day Buyer Nurture Email
Day 1 — “Here’s what you need to know before you buy.”
Day 2 — “The 5 biggest buyer mistakes”
Day 3 — “Today’s interest rate breakdown”
Day 4 — “Neighborhood guide: {Area}”
Day 5 — “How to win in a competitive market”
9. Social Media DM
Lead Inquiry
“Thank you for the message! What price range or neighborhood are you hoping to stay in?”
10. Objection Handling
- “We’re just looking.” → “Totally fine — most of my best clients started that way…”
- “We have an agent.” → “Great! Are you committed under contract?”
- “We’re waiting for rates to drop.” → “Would you move sooner if the right home came up?”
11. Referral Request
Text:
“Hey! I have room for 2 more clients this month.
Know anyone thinking of buying or selling soon?”
12. “Checking In” Nurture
“Just checking in — how’s everything going with the home search?”
13. Re-engagement
“Haven’t heard from you in a bit — are you still interested in homes in {area}?”
14. Open House Follow-Up
Email:
“Thanks for stopping by! Here’s more info on the home — plus similar homes you might love.”
15. Just-Met Scripts
Text:
“Great meeting you today! Anything specific you’re looking for in a home?”
Info Sheets & Infographics
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Earnest Money Guide Sheet (pdf)
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We are always adding more resources for agents, so bookmark us and check back soon!
